--- title: Elastic Marketing description: Elastic Marketing provides senior marketing support that changes shape, size and speed as fast as you do - for fintech start-ups, scale-ups & businesses in transition. --- [Go Back Up](https://rowntreesquared.com/elastic-marketing#top) [Skip to Content](https://rowntreesquared.com/elastic-marketing#body) [![Rowntree2\_Final](https://rowntreesquared.com/hs-fs/hubfs/Rowntree2_Final.png?width=300&height=81&name=Rowntree2_Final.png "Rowntree2_Final")](https://rowntreesquared.com/?hsLang=en) Toggle Menu - [What we do](https://rowntreesquared.com/services) - [How we do it](https://rowntreesquared.com/elastic-marketing) - [Who we are](https://rowntreesquared.com/who-we-are) - [Work we love](https://rowntreesquared.com/work-we-love) - [Blog](https://rowntreesquared.com/rowntree-blog) - [Talk to us](https://rowntreesquared.com/talk-to-us) # *HOW WE DO IT* Elastic Marketing **A senior marketing function that changes shape, size and speed as fast as you do. And stops costing you the moment you don't need it.**  ## You're building a 2026 business. Why build a 2006 marketing team? **The in-house model was built for companies big enough to absorb its inefficiency. That isn't you and doesn't need to be.**  Building in-house *feels* like control. In practice it is a six-month hire for a six-week problem, a fixed skillset against a market that reshapes every quarter and headcount that grows faster than your pipeline. By the time the team is built, the brief has already moved.  ![]({src=}) ### The model you're planning | Three to six months to recruit, three more to get productive. | | --- | | Fixed cost, whether the demand is there or not. | | One person's skillset, whatever the brief turns out to need. | | Capability frozen at the moment you hired. | ![]({src=}) ### The model built for you | Senior capability live in days, not quarters | | --- | | One day a week or five, flexing either way, no renegotiation | | Delivery flexes to fit: strategy, PR, content, campaign, collateral | | Marketing becomes a speed advantage, not a fixed cost | ### COMPARE COSTS [HERE](https://rowntreesquared.com/what-does-it-all-cost?hsLang=en) ### WE CALL IT ELASTIC MARKETING     ### GET IN TOUCH [HERE](mailto:hello@rowntreesquared.com) ## THREE THINGS ELASTIC MARKETING DOES THAT A PERMANENT TEAM CAN'T ### IT STRETCHES One day a week when you're steady. Five when you're raising, launching or in due diligence. No new job spec, no recruitment cycle, no renegotiation. You scale the function, not the headcount. ### IT CHANGES SHAPE Strategist on Monday, PR lead on Tuesday, campaign team on Wednesday. You get the whole function, not one hire's skillset and it reshapes as the brief does. We grow the team only as and when needed.   ### IT SNAPS BACK When the moment passes, so does the cost. No bench, no under-used headcount, no sunk overhead sitting on your P&L.  The team expands and contracts with the business objectives and marketing strategy.   ### A senior marketing function that changes shape, size and speed as fast as you do and stops costing you the moment you don't need it. ![247f6abc-5d15-45d1-93c4-9d3cc5c231de](https://rowntreesquared.com/hs-fs/hubfs/247f6abc-5d15-45d1-93c4-9d3cc5c231de.png?width=1168&height=880&name=247f6abc-5d15-45d1-93c4-9d3cc5c231de.png) ## YOU GET US. BOTH. ALWAYS **We don't bring in anyone who needs fintech explained to them.**  Every engagement is led by the two of us. Not a pitch team who hand you to someone junior. Not a name on a proposal you never see again. You get senior marketing and communications leadership, hands on the work, from the first conversation to the last deliverable. When the shape changes and you need craft we don't do ourselves - film, design, production - we bring in specialists we've worked with for years. You don't recruit them. You don't brief them. You don't manage them. They're our responsibility, not your problem. # WHAT IT LOOKS LIKE IN REALITY ## STARTING ### Early stage businesses You need to earn trust before you've earned a track record. The work here is narrative-heavy: positioning, messaging, the founder's story and the assets that reassure and inspire. Small, senior, fast. **[FIND OUT MORE](https://rowntreesquared.com/start-up?hsLang=en)** ## SCALING ### Businesses in growth Growth brings scrutiny. Investors, enterprise buyers and regulators all want proof. The work expands: campaigns, content engine, investor comms, profile building - running simultaneously because the pressure is on.  **[FIND OUT MORE](https://rowntreesquared.com/scale-up?hsLang=en)** ## transforming ### Businesses in transition Pivot, rebrand or preparing for acquisition. The work goes deep rather than broad: controlling one narrative across every audience that matters, at the moments it matters most. **[FIND OUT MORE](https://rowntreesquared.com/business-in-transition?hsLang=en)**   ## PRICED FOR THE STAGE YOU'RE AT ### Flexes to fit No retainers you can't get out of, no packages built for someone else's business. We work in ways that are pragmatic, transparent and appropriate to your stage, because what works for a bootstrapped founder isn't what works for a business heading into its Series B. [SEE HOW FRACTIONAL COMPARES](https://rowntreesquared.com/what-does-it-all-cost?hsLang=en) [TALK TO US](mailto:Hello@rowntreesquared.com) ## WHILE YOUR COMPETITORS ARE INTERVIEWING FOR A TEAM... ### You're already in market. If you're about to write a job spec, or you've been staring at one for months, it's worth a conversation. ![Rowntree2\_FinalWO\_NoStrap](https://rowntreesquared.com/hs-fs/hubfs/Rowntree2_FinalWO_NoStrap.png?width=350&height=91&name=Rowntree2_FinalWO_NoStrap.png "Rowntree2_FinalWO_NoStrap") If you'd like to hear more, please book a free, 30-minute introductory call on [hello@rowntreesquared.com](mailto:hello@rowntreesquared.com).