Businesses in transition

You haven’t lost relevance. You’ve lost clarity.

Pixar has a list of 22 rules of storytelling. One of these rules applies equally to marketing and communications.

What are the stakes if nothing changes?

In film, if the hero fails, something meaningful is lost, sometimes, forever - if Woody doesn't get back to Andy, he loses his purpose and is replaced.

In business, ignoring marketing is the difference between growth and slow decline.

We often talk about what good marketing delivers - clarity, growth, momentum, differentiation.

But few leaders stop to consider the opposite question: what happens if you don’t invest?

Take our stress test to find out how well, or not, you’re doing.