Go Back Up

BRANDING TO BE PROUD OF

Over the years, we've worked with a number of brands to help them stand out in their markets – and in a number of different ways too.

Take a look at the case studies below to see what we did, who we did it for and why we're so proud of it.

 

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EMERGENCE

A STAND-OUT START-UP

Emergence was set up in 2019 by five former ‘big four’ consultants who shared a purpose – to empower businesses with advanced technology that was entirely human-centric. So we built a distinct look and feel, and a stand-out UVP that pioneered ‘profound transformation’. Their difference was a complete lack of jargon and small and agile ‘sprint’ teams, that could move quickly from diagnosis to implementation. Thanks to this refreshing blend of tech expertise and a real understanding of human impact, the company grew 300% in three years and secured investment for a merger to become Cognition in 2023.

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COGNITION

BRANDING GOES GLOBAL

How do you keep the unique DNA of a successful start-up business when merging with established players in LatAm and North America?  That was the challenge facing the team at Emergence and Symphony when they came together in 2023.  We focussed on the UVP and a global team of technology experts that ‘sparked’ effective solutions and impactful implementation.  The business continues to grow under the Cognition brand, opening new offices, increasing talent and building new and repeat clients.

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xpertrule

AI MASTERS, REMASTERED

XpertRule has been delivering AI-powered solutions to mission-critical businesses for over 40 years but suddenly found itself operating in a world obsessed with AI and with a new competitor set sticking .ai on their urls and removing the vowels from their names.  Dismissing that as a meaningless strategy, instead XpertRule redefined its proposition to celebrate its heritage and ongoing success for customers in the highest stakes sectors. The programme of reshaping the business is ongoing, and we'll be launching a new look and feel in Autumn 2025.

CurrencyCloud

currencycloud

AN EVOLVING AUDIENCE

Over five years, Currencycloud evolved from a start-up to a scale-up business that had already become a ‘veteran’ in fintech. The customer base – and more importantly, the potential customer base no longer wanted the edgy, break-things-and-make-them better partner. They wanted someone solid, safe and secure. This rebrand involved reframing the business narrative, messaging, tone of voice, the external look and feel, and ultimately prepping the business for acquisition.

Currencycloud

CURRENCYCLOUD & VISA

BRAND SYNCHRONICITY

After a $1bn acquisition, Currencycloud needed to find a home in Visa’s world. We developed Visa Cross-Border Solutions, incorporating all the Currencycloud offering, combined with elements of Visa’s existing solutions. Working with global brand teams, we created a new logo, a brand structure that worked within Visa’s broader directives, alongside new global narrative and audience-specific messaging, before launching in multiple regions around the world.

Visa Direct LOGO

VISA DIRECT

BRAND WITHIN A BRAND

Visa’s Commercial Money Movement Solutions team wanted to incorporate four business units that all delivered some sort of cross-border money movement solution for its customers. In many cases, these solutions cannibalised each other or offered basically the same solutions, so it was decided that Visa Direct would evolve to incorporate Visa Cross-Border Solutions, Visa B2B Connect & Yellow Pepper. The work involved a new narrative, new audience messaging – that both appealed to new customers and also reassured existing customers – and provided scope for development of new solutions.