Work we love

EMERGENCE

A STAND-OUT START-UP

Emergence was set up in 2019 by five former ‘big four’ consultants who shared a purpose – to empower businesses with advanced technology that was entirely human-centric. So we built a distinct look and feel, and a stand-out UVP that pioneered ‘profound transformation’. Their difference was a complete lack of jargon and small and agile ‘sprint’ teams, that could move quickly from diagnosis to implementation. Thanks to this refreshing blend of tech expertise and a real understanding of human impact, the company grew 300% in three years and secured investment for a merger to become Cognition in 2023.

COGNITION

BRANDING GOES GLOBAL

How do you keep the unique DNA of a successful start-up business when merging with established players in LatAm and North America? That was the challenge facing the team at Emergence and Symphony when they came together in 2023. We focussed on the UVP and a global team of technology experts that ‘sparked’ effective solutions and impactful implementation. The business continues to grow under the Cognition brand, opening new offices, increasing talent and building new and repeat clients.

xpertrule

AI MASTERS, REMASTERED

XpertRule has been delivering AI-powered solutions to mission-critical businesses for over 40 years but suddenly found itself operating in a world obsessed with AI and with a new competitor set sticking .ai on their urls and removing the vowels from their names. Dismissing that as a meaningless strategy, instead XpertRule redefined its proposition to celebrate its heritage and ongoing success for customers in the highest stakes sectors. The programme of reshaping the business is ongoing, and we'll be launching a new look and feel in Autumn 2025.

currencycloud

Hypergrowth to acquisition

Over five years, Currencycloud evolved from a start-up to a scale-up business that had already become a ‘veteran’ in fintech. The customer base – and more importantly, the potential customer base no longer wanted the edgy, break-things-and-make-them better partner. They wanted someone solid, safe and secure. This rebrand involved reframing the business narrative, messaging, tone of voice, the external look and feel, and ultimately prepping the business for acquisition.

TomTom

Hypergrowth to IPO

When TomTom launched the first ever portable, in-car GPS navigation unit – the TomTom Go it took the world by storm. With only PR supporting the product (no marketing or advertising), it became the most successful gadget of its era, defining a new category and becoming the defacto name for satnav. The company expanded from operating across six European countries to 22 globally, and growing from less that 100 staff to more than 400, in just 18 months. The culmination of this was an IPO that valued the business at more than €500m.

VISA

BRAND WITHIN A BRAND

Visa’s Commercial Money Movement Solutions team wanted to incorporate four business units that all delivered some sort of cross-border money movement solution for its customers. In many cases, these solutions cannibalised each other, so it was decided that Visa Direct would evolve to incorporate Visa Cross-Border Solutions (Currencycloud), Visa B2B Connect & Yellow Pepper. The solution – one easy Visa integration for customers to gain access to cross-border money movement that worked for them.

Truphone

Building a brand

Initially a VoIP solution that used data to make calls on mobiles, instead of contracted network minutes, Truphone ultimately became a multi-eSIM solution. Raising the profile of the business through marketing, communications and analyst relations ultimately led to Truphone signing MVNO partnerships with companies around the world such as Vodafone, Orange & EE, allowing both businesses and consumers to roam globally with their mobile phones, without incurring punitive fees.

Brightmail

establishing A BRAND

Following some investment, Brightmail was launched and brought its anti-spam software to the UK. Awareness of email spam was limited at the time, but was of growing concern, particularly for consumers who were increasingly becoming victims of phishing scams. A push/pull public affairs and PR campaign led to the publication of the ‘Spam Report’ with the All Party Parliamentary Group for Internet (APIG), and media partnerships, that ultimately led to legislation being past to protect consumers and Brightmail being acquired by Symantec for $370m.

work TO BE PROUD OF