--- title: Work we love description: Case studies of work undertaken by Rowntree Squared or by employees in previous roles. --- [Go Back Up](https://rowntreesquared.com/work-we-love#top) [Skip to Content](https://rowntreesquared.com/work-we-love#body) [![Rowntree2\_Final](https://rowntreesquared.com/hs-fs/hubfs/Rowntree2_Final.png?width=300&height=81&name=Rowntree2_Final.png "Rowntree2_Final")](https://rowntreesquared.com/?hsLang=en) Toggle Menu - [What we do](https://rowntreesquared.com/services) - [How we do it](https://rowntreesquared.com/elastic-marketing) - [Who we are](https://rowntreesquared.com/who-we-are) - [Work we love](https://rowntreesquared.com/work-we-love) - [Blog](https://rowntreesquared.com/rowntree-blog) - [Talk to us](https://rowntreesquared.com/talk-to-us) ## work TO BE PROUD OF **Every business we've worked with had a trust problem. They just didn't always call it that.** Sometimes it was a narrative that hadn't kept pace with their ambition. Sometimes it was a rebrand that had to hold up under regulatory scrutiny or investor due diligence. Sometimes it was a marketing function that needed to grow up fast. Here's what we did.       ![Screenshot 2025-07-03 at 12.38.46](https://rowntreesquared.com/hs-fs/hubfs/Screenshot%202025-07-03%20at%2012.38.46.png?width=1488&height=1124&name=Screenshot%202025-07-03%20at%2012.38.46.png) EMERGENCE ## A STAND-OUT START-UP Emergence was set up in 2019 by five former ‘big four’ consultants starting out on their own.  We built the positioning & brand presence that earned trust in a crowded consulting-tech market. From zero to 300% growth in three years and secured investment for a merger to become Cognition in 2023 ![Screenshot 2025-07-03 at 12.20.23-1](https://rowntreesquared.com/hs-fs/hubfs/Screenshot%202025-07-03%20at%2012.20.23-1.png?width=1649&height=1211&name=Screenshot%202025-07-03%20at%2012.20.23-1.png) COGNITION ## BRANDING GOES GLOBAL Preserving the credibility of a successful start-up through a complex international merger. The hardest trust challenge: keeping what earned it in the first place.   The business continues to grow under the Cognition brand, opening new offices, increasing talent and building new and repeat clients. ![Screenshot 2025-07-03 at 12.35.35](https://rowntreesquared.com/hs-fs/hubfs/Screenshot%202025-07-03%20at%2012.35.35.png?width=1170&height=964&name=Screenshot%202025-07-03%20at%2012.35.35.png) xpertrule ## AI MASTERS, REMASTERED Repositioning a 40-year heritage AI business in a market suddenly overrun with newcomers. Trust built on track record, not hype. ![currencycloud-logo](https://rowntreesquared.com/hs-fs/hubfs/currencycloud-logo.png?width=500&height=272&name=currencycloud-logo.png) currencycloud ## Hypergrowth to acquisition Reframing the brand narrative to appeal to enterprise buyers and acquisition targets. When your customers want 'solid and trusted', your marketing has to say it before they ask.  ![tomtom logo](https://rowntreesquared.com/hs-fs/hubfs/tomtom%20logo.webp?width=320&height=240&name=tomtom%20logo.webp) TomTom ## Hypergrowth to IPO Category-defining positioning that took a single product from six European markets to 22 countries and an IPO valuation of over €500m in just 18 months. No marketing. Just comms. ![Visa\_Inc Logo](https://rowntreesquared.com/hs-fs/hubfs/Visa_Inc%20Logo.png?width=3000&height=2000&name=Visa_Inc%20Logo.png) VISA ## BRAND WITHIN A BRAND Combining four acquired solutions into a single brand to simplify for customers and partners how Visa could deliver cross-border money movement solutions for businesses large and small around the world. ![Truphone\_Logo](https://rowntreesquared.com/hs-fs/hubfs/Truphone_Logo.png?width=1600&height=416&name=Truphone_Logo.png) Truphone ## Building a brand Initially a tech start-up solving a unique problem for the Founder, used marketing, communications and analyst relations to build a brand that delivered partnerships with the likes of Vodafone, Orange & EE for businesses & consumers around the world. ![Brightmail\_logo.svg](https://rowntreesquared.com/hs-fs/hubfs/Brightmail_logo.svg.png?width=1600&height=462&name=Brightmail_logo.svg.png) Brightmail ## establishing A BRAND A public affairs and policy-led campaign that shaped legislation and built enough trust to attract a $370m acquisition by Symantec.   ![Rowntree2\_FinalWO\_NoStrap](https://rowntreesquared.com/hs-fs/hubfs/Rowntree2_FinalWO_NoStrap.png?width=350&height=91&name=Rowntree2_FinalWO_NoStrap.png "Rowntree2_FinalWO_NoStrap") If you'd like to hear more, please book a free, 30-minute introductory call on [hello@rowntreesquared.com](mailto:hello@rowntreesquared.com).